Ilana is a commercial lawyer who enjoys advising on the legal aspects of commercial transactions and day to day business operations. She has a particular interest and expertise in commercial contracts, collaborations and strategic alliances, brand and technology development and licensing, franchising, distribution, advertising and marketing, sponsorship, data protection and privacy, and retail and consumer protection.
She previously spent over 20 years with international law firm Baker McKenzie, initially in their Melbourne office and then in London, where she specialised in commercial, IP and IT law, and acted as outside counsel to a large number of multinational clients.
Ilana has worked with businesses across a variety of industry sectors, with a particular focus on the retail, luxury and high-end consumer goods, technology, professional services, design, hospitality and manufacturing sectors.
Some recent highlights include:
|Advising a global fashion brand on its major sponsorship agreement with a sporting association, and on its flagship retail stores and retailer and licensee agreements|
|Advising leading US-based retailers on their international store rollouts, and on online and offline advertising and marketing campaigns, loyalty programmes and related consumer and data privacy compliance issues|
|Advising several large manufacturers of consumer and commercial products on their European distribution networks, including reviewing, drafting and advising on template and negotiated distributor and partner agreements and advising on ongoing distributor management issues|
|Advising several leading consumer brands on their franchise networks and agreements|
|Advising design agencies on IP ownership and licensing strategies, and on key client contracts|
|Acting as outside general counsel and trusted adviser to a number of clients, providing guidance and support on strategic transactions and initiatives as well as day to day business activities|